Master Droit, économie et gestion mention marketing vente Parcours E-Business and Marketing

Code diplôme/certificat: MR11802A

120 crédits

Niveau d'entrée

  • Niveau II (bac+3 bac+4)

Niveau de sortie

  • Niveau I (bac+5 et plus)

Responsable national

Thomas DURAND

Responsable opérationnel

Jean-Michel RAICOVITCH

Publics / conditions d'accès

The Master in Management (MIM) is designed around the framework of
- an Orientation week with intercultural integration and team building activities.
Master 1 (Year 1) with core curriculum of Management. The Master 1 helps students to understand the rules and practices of an organization as well as the different modalities of its management. The learning outcomes of the first year are then applied in a team-based experience that enables students to learn by action in the real work world.
Master 2 (Year 2) with Transversal management modules, Major - Specialization modules and Minor - Elective blocks: 
  • In order to successfully be an entrepreneur or join an organization, Master in Management students need to develop their own skills, achieve the principles and tools of project, quality, intercommunication, etc. These skills, tools and principles will help optimize the resources in this transversal management mode. Therefore, the MIM has developed transversal management modules that are indispensable for all Management students, whatever specialization they will follow.
  • Major - Specialization provides students critical thinking on specific expertise that they will follow and develop their professional outlooks. The stakes are detailed for each master (International Business & Corporate Development and Project Management & Business Engineering).
  • Students are invited to choose one block of elective courses as a minor to their specialization. The combination of majors and minors will help students enhance different competences and practical skills in fast growing business areas and highly demanding professions, including e-Business, International Management, Sustainable Development and Business Development (entrepreneurship).
- an Internship from 3 to 6 months in the Master 2 year. The internship will complete the Master curriculum and offer an "action learning" opportunity.  
The Master Diploma is delivered under the control of the French Ministry of Higher Education.
 
Admission access:
Students could apply from Master 1 (for the 2-year program) or directly to Master 2 (for the final-year program) upon the field of Bachelor degree and the Master application form.
 
Application Requirements and Process
The MIM programs receive Application files all year round, Admission process starts in November and end by June for non-EU students:
  • by mid-September for EU students.
  • by mid-March for scholarship & company financial applicants
However, the limited seats (each class of 25-30 students) are reserved for early-bird applicants.
- Admission decision base on the Application file (downloadable from our website + interviews + recommendation
- Interviews with Admission jury
- Proficiency in English (TOEFL IBT: 85 | TOIEIC: 800 | IELTS: 6.0 | BULATS B2/C1)
 
 
For more information and application file, check our page in English on http://iim.cnam.fr/master-in-management/

Objectifs

Thanks to Internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation.
This minor is primarily intended for students considering a career in digital. Combines with E-commerce and Digital Marketing, Web Project Management will give students a broad view of E business challenges and key principles. The aim of the lectures is to present main methodologies and new key concepts, new tools and process to build an e-business activities.
The main objectives of this minor are to:

  • Master the key tools and process of creation ebusiness activities;
  • Develop the ability to operate and improve the new-technology and social media marketing and communication;
  • Get ready for e-business models (new models, new channels, new media, logistics, human, physical and virtual resources…).

Mentions officielles

Intitulé officiel figurant sur le diplôme : Master Droit, économie et gestion mention marketing vente Parcours E-Business and Marketing

Inscrit RNCP : Inscrit

Codes NSF : -

Code ROME : -

Organisation

The MIM is designed around the framework of:
- an orientation week,
- Master 1 with a core curriculum of management
- Master 2 with transversal management courses, major courses, career development supporting courses, and internship
Courses are organized over 2 semesters per year and carry between 2 to 8 credits, depending on the importance and duration, with a full amount of 60 ECTS credits per year.

Modalités d'évaluation

Students must obtain all the credit requirements in the curriculum.

Description

Cliquez sur l'intitulé d'un enseignement ou sur Centre(s) d'enseignement pour en savoir plus.

Compétences

This minor in e-Business provides practical knowledge and critical thinking in Digital Marketing and Communication.
It also provides the new skills required to develop and manage the digital communication supporting new business trends. New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross channel, big data opportunities, new marketing features.
Furthermore, thanks to the complete curriculum design of the Master in Management (MIM) concept, this master degree also enables students to: 
  • Master the principles and tools for managers of business units with up-to-date management topics in the real business environment with Core curriculum (M1) and Transversal modules (M2);
  • Build a concrete view of the working environment, especially in the specific European business framework with Supporting modules (M2);
  • Represent the management of focused business activities as an action which includes four complementary elements: functional management, time management, organizational management, daily management with Specialization modules and Minor blocks (M2) such as Business Development, Sustainable Development, International Management and e-Business;
  • Master and experience the strategic principles and tools towards high performance and innovations with Group projects and Internships (M2);
  • Achieve intercultural and additional competences relying on students’ original degree in sciences or engineering or students’ intercultural experience and engagement.

Voir aussi

Les UE, les diplomes et les stages dans les domaines :

Contact

Cnam - IIM - EPN stratégies - Programmes Master in Management (MIM)
EPN15, 2 rue Conté bureau 31.2.31
75003 Paris
Tel :00 33 1 58 80 85 64
Sophie Le Liboux - Alice de la Pradelle
Voir les sites

Voir les dates et horaires, les lieux d'enseignement et les modes d'inscription sur les sites internet des centres régionaux qui proposent cette formation

Diplôme ou certificat

    • Paris
      • Paris
        • Stage de formation
        • Parcours imposé