Major in e-Business and Marketing
The Major in e-Business and Marketing provides:
- Practical knowledge and Critical thinking in digital marketing and communication;
- The new skills required to develop and manage the digital marketing and communication supporting new business trends.
- Thanks to internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation;
- New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross channel , big data opportunities, new marketing features;
- To address these challenges they simply need to reinforce their e-business expertise.
- Master the key tools and process of creation e-business activities;
- Develop the ability to operate and improve the new -technology and social media marketing and communication;
- Get ready for e-business models (new models, new channels, new media, logistics, human, physical and virtual resources…).
More about the major in e-Business & Marketing
In the same section
- Master in Management
- Program structure MIM
- Specializations of MIM
- Admissions MIM