Courses in M24 - e-Business and Marketing
IIM US172Y - Core Project Management
IIM US1730 - Management Information Systems
IIM US1735 - Business Ethics
The Major of e-Business & Marketing offers the whole set of following modules:
Objectives
Selected topics
36 H - 4 ECTS
Objectives
Selected topics
36 H - 4 ECTSThis course focuses on the factors leading an enterprises to expand its activities abroad and on the constraints it faces in the course of its international development.
Objectives
Acquire the tools necessary to diagnose an enterprise's international environment and to design its international strategy
Selected topics
- International strategy definition and implementation,
- Specificity of international market studies
- Ethno-marketing
36 H - 4 ECTS
Objectives
Selected topics
36 H - 4 ECTS
Objectives
Selected topics
36 H - 4 ECTS
The course aims at preparing future managers with no prior knowledge of the issue to be active and successful parties in negotiations concerning the various fields of management
Objectives
1. Showing which managerial issues are concerned by negotiations
2. Providing a general framework for developing successful negotiations
3. Making students fully aware of the necessity for negotiations to take into account the complex combination between psychological biases and rational behaviors
4. Delivering a variety of bargaining models
Selected topics
- Core characteristics of a negotiation process
- The role of culture in negotiation
- Decision biases, experimental psychology and Prospect Theory
- The prescriptive / normative approach to decision making
- Uncertainties, outcomes and utilities in negotiations
- Structural categorization of negotiations
- Game theoretic tools
- N party negotiations
- Mediation & Arbitration
36 H - 4 ECTS
Objectives
36 H - 4 ECTS
Students will apply the learning of their two years study in a real world situation. An internship will complete the Master curriculum and offer an action learning opportunity.
360 H - 12 ECTS