Master E-business and marketing parcours e-Business and Marketing

Code diplôme/certificat: MR118p2

120 crédits

Niveau d'entrée

  • Bac +3

Niveau de sortie

  • Bac+5 et au-dessus

Responsable national

Responsable opérationnel


Arrêté du 24 août 2016. Accréditation jusqu'en 2018-2019.

Publics / conditions d'accès

Prérequis :
The Master in e-Business and Marketing is a part of Master in Management Programs (MIM); which are designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowledge and leadership ability.
The MIM is a full time program, taught completely in English.
Students could apply from Master 1 or directly to Master 2 upon the field of Bachelor degree and the Master 2 application form.
The Master Diploma is delivered under the control of the French Ministry of Higher Education.


This major in e-Business and Marketing provides Practical knowledge and Critical thinking in digital marketing and communication. It also provides the new skills required to develop and manage the digital communication supporting new business trends. New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross channel, big data opportunities, new marketing features. The main objectives of this major are to:  - Master the key tools and process of creation e-business activities; - Develop the ability to operate and improve the new-technology and social media marketing and communication; - Get ready for e-business models (new models, new channels, new media, logistics, human, physical and virtual resources...).

Mentions officielles

Intitulé officiel figurant sur le diplôme : Master Droit, économie et gestion mention marketing vente

Inscrit RNCP : Inscrit

Codes NSF : -

Code ROME : -


The MIM is designed around the framework of:
- an orientation week,
- Master 1 with a core curriculum of management
- Master 2 with transversal management courses, major courses, career development supporting courses, and internship
Courses are organized over 2 semesters per year and carry between 2 to 8 credits, depending on the importance and duration, with a full amount of 60 ECTS credits per year.

Stage / missions

An internship will complete the Master curriculum and offer an ?action learning? opportunity. To obtain the degree, students must complete a final-year full-time internship (3 to 6 months) offering them the opportunity to face relevant organisation's topics at the end of the curriculum.

Modalités d'évaluation

Students must obtain all the credit requirements in the curriculum.


Aptitude au management et à la direction d'entreprise
Expertise stratégique marketing et sa définition
Expertise stratégique commerciale et sa définition
La gestion et le management des actions marketing et /ou commerciales.

Débouchés professionnels

Professional Outlooks • e-Commerce Entrepreneur • e-Marketing Developer • Junior Manager in Digital Marketing • Innovation and Technology Manager • Manager in Social Network Communication  • Internet marketing Manager

Voir aussi

Les UE, les diplomes et les stages dans les domaines :


Cnam - École MS Département MIP
Case 1D3P40, 2 rue Conté
75141 Paris cedex 03
Tel :01 58 80 87 49
Thi-Thu-Tra NGUYEN

Voir les dates et horaires, les lieux d'enseignement et les modes d'inscription sur les sites internet des centres régionaux qui proposent cette formation

Diplôme ou certificat

    • Paris
      • Paris
        • Stage de formation
        • Parcours imposé